Introduction

At Senator, we are committed to protecting your personal information and handling it responsibly. We believe your data belongs to you, and we are dedicated to ensuring it is managed with transparency, security and care.

Our Privacy Policy explains when and why we collect personal information, how we use it to deliver and improve our products and services, and the measures we take to keep it secure. It also outlines your rights, including the ability to request access to, update, transfer or delete your personal information.

Who we are

Our website address is: https://senator-store.rfstaging.co.uk.

The Sites (Website), and our Services (e.g. Personal Shopping, Trade Accounts, Commercial Projects etc.) are operated by Senator International Limited.

If you have any questions about this Privacy Policy or want to exercise your rights set out in this Privacy Policy, please e-mail our Data Protection Officer gdpr@thesenatorgroup.com

Senator International Limited (registered office Syke Side Drive, Altham Business Park, Accrington, Lancashire, BB5 5YE)  is the data controller responsible for your personal information and is registered at the UK Information Commissioner’s Office with registration number: Z7485695

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

How we collect your personal information

We collect personal information when you choose to interact with Senator and our services. This may include purchasing products, creating an account, contacting us, or subscribing to receive updates and marketing communications. We also collect information about how our website and digital platforms are used so that we can continually improve the experience we provide.

We may collect information in a number of ways, including when:

• You register for or use the Senator website and digital services.
• You create an account or visit one of our showrooms or locations.
• You contact us by phone, email or through our online channels.
• You subscribe to receive marketing communications, newsletters or product updates.
• You attend events, webinars, promotions, competitions or other activities organised by Senator.
• You choose to participate in surveys, feedback requests or market research activities (participation is entirely voluntary).
• You complete forms for enquiries, transactions or other business purposes.
• You purchase products or services from Senator, whether online, by telephone or in person. This may include details relating to your transactions and order history.
• You use any other Senator services, products or customer experiences.

What type of information we collect

We only collect the information necessary to operate our business, deliver the products and services you request, and provide you with relevant updates about Senator, our solutions and the latest developments across our business.

Information You Provide to Us

When you interact with Senator, we may collect personal information directly from you. Depending on the nature of your relationship with us, this may include:

• Your name and contact details, including email address, telephone number and postal address.
• Account registration and login information.
• Billing, payment and transaction details.
• Information relating to purchases, orders and customer support enquiries.
• Communications you send to us by email, telephone or through our website.
• Information you provide when subscribing to newsletters, downloading resources or registering for events and webinars.
• Responses to surveys, feedback forms and research activities.
• Any other information you choose to share with us in connection with our products, services or business activities.

We collect and process this information only where it is necessary to provide our services, fulfil our contractual obligations, improve the customer experience and communicate with you in accordance with your preferences.

Why we collect personal information

We use the information we collect to provide, manage and improve our products and services, and to respond to any enquiries, orders, returns or support requests you make. This enables us to deliver the services you have requested and ensure a seamless experience across our digital and customer channels.

How we use it

We use your personal information to operate our business, deliver our products and services, and fulfil our contractual and legal obligations. Examples of how we use your information include:

• To process, fulfil and deliver products and services you have requested. This may require us to share relevant information with trusted logistics providers, service partners and third-party suppliers.
• To respond to customer enquiries and provide support across our website, email, telephone and other communication channels.
• To process payments securely. Senator does not store payment card details. Payments are processed through trusted third-party providers, who are responsible for handling your personal information in accordance with their own privacy policies.
• To communicate important information relating to your enquiries, purchases or use of our products and services, including order confirmations, service updates, returns and refunds. We may work with communication partners to facilitate these interactions.
• To conduct customer satisfaction surveys and collect feedback that helps us maintain and improve the quality of our products, services and customer experience.

Share your data

We do not sell your personal information or disclose it for commercial gain. Protecting your data and maintaining your trust are fundamental to the way we operate.

To deliver our products and services effectively, we work with carefully selected third-party providers who support various aspects of our business. In some cases, these providers may need access to your personal information in order to perform services on our behalf. We only share the information necessary for them to carry out those services, and we require them to process your information securely and strictly in accordance with our instructions.

These trusted partners may provide services relating to:

• Customer relationship management (CRM)
• Marketing and email communications
• Digital advertising and analytics
• Events and appointment scheduling
• Order fulfilment and delivery
• Returns and refunds
• Payment processing
• IT infrastructure, cloud services and technical support

How long we retain your data

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including to provide our products and services and to meet our legal, regulatory, accounting and reporting obligations.

The length of time we retain information will vary depending on the type of data involved and the purpose for which it is processed. Details of our retention periods for specific categories of personal information are available upon request.

When determining how long personal information should be retained, we take into account a number of factors, including:

• The nature, volume and sensitivity of the information.
• The potential risk of harm arising from unauthorised use or disclosure.
• The purposes for which the information is processed and whether those purposes can be achieved through alternative means.
• Applicable legal, regulatory and business requirements.
• When personal information is no longer required, we will securely delete, anonymise or otherwise dispose of it in accordance with our data retention and security practices.

When personal information is no longer required, we will securely delete, anonymise or otherwise dispose of it in accordance with our data retention and security practices.

The Privacy and Electronic Communications Regulations (PECR)

Where we collect your contact details in connection with the purchase of, or discussions relating to, a product or service, Senator may send you marketing communications by email about products, services and developments that are similar to those you have previously shown an interest in.

Where required by applicable law, we will obtain your consent before sending marketing communications. You can choose your communication preferences when we first collect your information and you can withdraw your consent or unsubscribe at any time.

Every marketing email we send includes an unsubscribe option, and you may also update your preferences or opt out of receiving marketing communications by contacting us directly by phone or email.

We are committed to ensuring that our communications remain relevant, valuable and aligned with your preferences.

Managing your marketing preferences

You can opt out of receiving marketing communications from Senator at any time.

Most of our email communications include an unsubscribe link, allowing you to manage your preferences quickly and easily. Selecting the unsubscribe option will remove you from the specific category of communication to which that email relates. For example, opting out of general marketing communications will not automatically unsubscribe you from other categories of communications, such as event invitations, product updates or customer surveys, and vice versa.

Please note that it may take a short period of time for your preferences to be updated, and you may continue to receive communications that were already in the process of being delivered when your request was submitted.

Alternatively, you may update your preferences or request to unsubscribe at any time by contacting our customer support team by email or telephone.

Please note that even if you choose not to receive marketing communications, we may still send you important service-related messages regarding your account, purchases, products or services where necessary.

Business Administration and Legal Compliance

In certain circumstances, we may share personal information with third parties outside of Senator International Limited where this is necessary for business administration, legal compliance or the protection of our legitimate interests.

We may process and disclose personal information in connection with corporate transactions or business changes, including mergers, acquisitions, reorganisations or the sale of all or part of our assets. We may also share information where necessary to establish, exercise or defend our legal rights, or to protect the rights, property or safety of Senator, our customers and other third parties.

As part of our normal business operations, we may share personal information with trusted professional advisers and service providers, including legal advisers, accountants, auditors and insurers, where this is necessary to obtain professional advice, manage risk or meet our regulatory obligations.

We may also be required to disclose personal information to government bodies, regulatory authorities and law enforcement agencies where required by applicable law or in response to a valid legal request. This may include, for example, tax authorities, financial regulators, courts, police forces and public prosecutors.

Any disclosure of personal information will be limited to what is necessary for the relevant purpose, and we will take appropriate steps to ensure that your information continues to be handled securely and in accordance with applicable data protection laws.

Cookies

Our website uses cookies and similar technologies to distinguish you from other users. This helps us deliver a smooth browsing experience, remember your preferences, and continuously improve the performance and functionality of our website.

A cookie is a small text file made up of letters and numbers that is stored on your browser or device when you visit a website. Cookies enable the website to recognise your device and store certain information about your interactions.

Types of Cookies We Use

We use the following categories of cookies:

• Strictly Necessary Cookies
  These cookies are essential for the operation of our website and enable core functionality such as page navigation, secure areas, shopping basket management and checkout processes. They also help protect against security threats such as cross-site request forgery (CSRF) by ensuring form submissions are properly authenticated. These cookies are required for the website to function and cannot be switched off in our systems.
• Performance and Analytics Cookies
  These cookies help us understand how visitors use our website by collecting information such as page visits, navigation patterns and traffic sources. This data allows us to measure performance and improve the way our website works, ensuring users can find information and products more easily.
• Functionality Cookies
  These cookies allow the website to remember choices you make (such as your language, region or login preferences) and provide enhanced, more personalised features. They help us tailor your experience when you return to our site.
• Targeting and Advertising Cookies
  These cookies track your browsing activity across our website, including the pages you visit and the links you follow. This information is used to deliver content and advertising that is more relevant to your interests. We may also share this information with trusted third parties to support marketing and advertising activities.

By using our website, you agree to our use of cookies in accordance with this policy. You can manage or disable cookies at any time through your browser settings; however, please note that disabling certain cookies may impact the functionality of our website.

Please note that certain third parties may also place cookies on your device when you use our website. These third-party cookies are outside of Senator’s control and are typically set by external service providers such as advertising networks and web analytics providers.

These cookies may include performance, analytical or targeting cookies, and are used to help measure website usage, deliver relevant advertising, and support the functionality of external services integrated into our website.

Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data such as:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us.

No fee usually required: You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you: We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond: We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.